Mid-sized companies: Small enough to have small budgets, big enough for bureaucratic nightmares.| A Smart Bear
"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
An objectively "worse" strategy can win, if it leverages something unique or unexpected. Startups can use this concept to beat incumbents.| A Smart Bear
A novel system for selecting and presenting product KPIs, satisfying not only the product team, but also stakeholders, executives, and customers.| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.| A Smart Bear
Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.| A Smart Bear
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.| A Smart Bear
You can charge much more than you think, if you reposition your value-proposition. Here's how.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.| A Smart Bear
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.| A Smart Bear
What creates a fulfilling existence? Exploration leads to a framework I've used for years for myself and the people around me. I hope it helps you too.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
Traditional rubrics fail to reveal the best answers, or how to explain those answers to others. After explaining why, the following system solves both failures.| A Smart Bear
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.| A Smart Bear