A cookie (also known as a web cookie or browser cookie) is a small piece of data a server sends to a user's web browser. The browser may store cookies, create new cookies, modify existing ones, and send them back to the same server with later requests. Cookies enable web applications to store limited amounts of data and remember state information; by default the HTTP protocol is stateless.| MDN Web Docs
Guide to the customTask feature in Universal Analytics. Includes instructions how to use customTask, and how to combine multiple customTask solutions.| Simo Ahava's blog
The new FPID HttpOnly cookie is used by Google Analytics to replace the script-readable _ga cookie. It requires a Server-side tagging setup to work. In this article, I'll show you how FPID works, and how to set it up.| Simo Ahava's blog
For years, I’ve resisted the urge to start a newsletter. My reasoning was always very simple: I want this site to be about knowledge sharing and nothing else. Building a mailing list can really get in the way. I’m sure you’ve noticed it with your favorite content creators. You can practically pinpoint the moment in time when it became more about followers and less about content. I’m also personally allergic to websites that relentlessly try to get you to sign up or to buy something, a...| Simo Ahava's blog
Google Analytics is an app measurement solution, available at no charge, that provides insight on app usage and user engagement.| Firebase