Proven strategies for boosting conversion rates. Our guide on landing page optimization teaches you to attract, engage and convert visitors.| Conversion Sciences
Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and appsGA4 is a new kind of property designed for the future of measurement:| support.google.com
Having trouble viewing the text? You can always read the original article here: Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. Here’s a high-level look at how...| Conversion Sciences
When your AB test offers inconclusive results, they're still giving you a lot of information. What do you do with the "meh" intel?| Conversion Sciences
Are you a good fit for machine learning and AI optimization services? Our Conversion Catalyst AI™ can substantially increase top line sales and ROI. Read on| Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences and author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.| Conversion Sciences