The Social media stars who are making millions in the Creator across Instagram, TikTok, YouTube, Spotify and Twitch turning followers into fortunes.| Forbes
Twitch is a livestreaming platform focused on video games. It was founded by Justin Kan in 2011, originally as a spin-off of Justin.tv. The latter started life in 2007 as a single channel, broadcasting Kan’s life live around the clock, pioneering the concept of ‘lifecasting’. The website attracted interest from others who were more interested in broadcasting their own lives than viewing that of Kan’s, which had nonetheless served as great exposure for Justin.TV. Acting on this interes...| Business of Apps
Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous ventures in the West Coast tech scene, Hastings was the owner of debugging software firm Pure Atria, while Randolph had co-founded and then sold MicroWarehouse for $700 million. Originally a DVD-rental service, in the same vein as Blockbuster, Netflix broke ground with its mail order service. It introduced a subscription model at the turn of the millennium, which allowed subscribers to rent a...| Business of Apps
TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the following year. Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers. ByteDance had prior experience on running wildly popular apps, as the operato...| Business of Apps