Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
A sales funnel is a visual metaphor for the path taken by a potential customer as they move towards becoming a customer.| Optimizely
A conversion occurs when a user completes some predetermined action on your site. Typically tracked in marketing analytics tools.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely