While Episode 1 explored How to Redefine Your ICP, Episode 2 of ABM in the House looks at the next step; How to Build a Target Account List.| insights.strategicabm.com
Getting your metrics right is essential for ABM success. In this article, we explore what makes measuring ABM success so challenging, as well as 3 key ABM metrics you should be tracking.| insights.strategicabm.com
B2B intent data provides insight into a web user’s purchase intent. Find out how this data can be used to drive ROI and sales.| www.strategicabm.com