Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A conversion occurs when a user completes some predetermined action on your site. Typically tracked in marketing analytics tools.| Optimizely
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google.| Optimizely
Statistical significance is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.| Optimizely
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from website or mobile app. Focus is on improving user experience| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely