Ridgeline Newsletter Archive
A weekly newsletter on walking, Japan, literature, and photography| Craig Mod
A weekly newsletter on walking, Japan, literature, and photography| Craig Mod
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we essent...| Harvard Business Review
What Members Have to Say| Craig Mod
Kissa by Kissa is a book about walking 1,000+km of the countryside of Japan along the ancient Nakasendō highway, the culture of pizza toast (pizza toast!), and mid-twentieth century Japanese cafés called kissaten.| SPECIAL PROJECTS (craigmod.com)
"The most powerful and interesting media model will remain raising money from members who don't just permit but insist that the product be given away for free."| Nieman Lab
November 20, 2023: Kissa by Kissa 5th Edition is available here. November 25, 2022: Kissa by Kissa 4th Edition is available here. Kissa by Kissa is a book about walking 1,000+km of the countryside of Japan along the ancient Nakasendō highway, the culture of toast (toast!), and mid-twentieth century Japanese cafés call| SPECIAL PROJECTS (craigmod.com)
