Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.| Nielsen Norman Group
Sticky notes strengthen team dynamics and represent an egalitarian, concise means for expressing ideas in UX design projects.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.| Nielsen Norman Group
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.| Nielsen Norman Group