Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Some of the most enticing, important metrics are impossible to measure, even after the fact. Here's how to identify and avoid this trap.| A Smart Bear
Advice from "successful entrepreneurs" might be unreliable due to Survivor Bias. What's real, and what's random?| A Smart Bear
Language shapes our perception of setbacks. Use words other than "failure" to describe situations and to suggest the next step.| A Smart Bear
Being "in control" is impossible, perhaps not even desirable. Being "in command" is ideal: honest, introspective, agile, aware, and proactive.| A Smart Bear
A novel system for selecting and presenting product KPIs, satisfying not only the product team, but also stakeholders, executives, and customers.| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
Fast, or Best? Choose your decision-making goal wisely, especially if you're a natural perfectionist.| A Smart Bear
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.| A Smart Bear
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.| A Smart Bear
This complete work-prioritization framework builds on the simplistic "Rocks, Pebbles, Sand" analogy, adding the details you need in the real world.| A Smart Bear
According to the Internet, being a Product Manager is impossible. Can you ever measure up? No. But don't worry, there's a better answer.| A Smart Bear
A lesson all pilots know: How you must use multiple dials, employing different sources of energy, to report identical data, because some of it is always lying.| A Smart Bear
