ABM: It’s all about the alignment
In this episode of Lets Talk ABM, we speak to Alessandra Possamai, ABM Manager at Shutterstock about the importance of alignment and why the account experience lies at the heart of ABM.| resources.strategicabm.com
In this episode of Lets Talk ABM, we speak to Alessandra Possamai, ABM Manager at Shutterstock about the importance of alignment and why the account experience lies at the heart of ABM.| resources.strategicabm.com
While Episode 1 explored How to Redefine Your ICP, Episode 2 of ABM in the House looks at the next step; How to Build a Target Account List.| insights.strategicabm.com
One of the hardest parts of ABM is getting buy-in from your Leadership team. In this article, we explore how that's done and why it's so important.| insights.strategicabm.com
Account-based Marketing podcast with interviews with leading ABM thought leaders on their ABM journey.| resources.strategicabm.com
ABM is just good Marketing without Sales alignment. In this article, Declan Mulkeen, CMO at strategicabm, sets out 6 best practices to ensure your Marketing and Sales teams are aligned.| insights.strategicabm.com
Getting your metrics right is essential for ABM success. In this article, we explore what makes measuring ABM success so challenging, as well as 3 key ABM metrics you should be tracking.| insights.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing
