Account-based Marketing podcast with interviews with leading ABM thought leaders on their ABM journey.| resources.strategicabm.com
Getting your metrics right is essential for ABM success. In this article, we explore what makes measuring ABM success so challenging, as well as 3 key ABM metrics you should be tracking.| insights.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing
In a recent episode of Let's talk ABM, we spoke with Laura Matthews, Director of Global ABM, EMEA at UiPath, about creating true 'ABM Magic'. Here are the key takeaways.| insights.strategicabm.com