What is Market Segmentation? Why is it Important?
The market segmentation is a process to divide the large market into small consumer groups. Designers need to understand this categorization.| Designorate
The market segmentation is a process to divide the large market into small consumer groups. Designers need to understand this categorization.| Designorate
Double Diamond is a design thinking process to achieve creativity. This article is a brief of how it works and the tools used on each stage.| Designorate
Innovation and creativity are considered by many strategists a key factor of business success and prosperity. However, only one from six ideas achieve the| Designorate
The Stage Gate Process (also known as the Phase Gate Process) helps you to develop new products and evaluate each stage.| Designorate
The Fishbone Diagram is one of the root-cause analysis method used to identify the main causes of problems.| Designorate
Persona empathy mapping identifies the users' emotional experience through understanding how they think, feel, do and say about the design.| Designorate
There are several design thinking tools for the ideation stage of the design thinking process. These tools and methods vary in its purpose.| Designorate
Consumer journey mapping complete guide for designers starting from creating customer persona to completing the customer journey map.| Designorate
Using the proper design thinking tools and methods is crucial for successful application of the design thinking process.| Designorate
The SCAMPER technique explores how to solve problems through seven dimensions that can ignite innovative solutions.| Designorate
TRIZ is one of the problem solving methods that depend on previous experience and logic/research rather than unpredictable thinking.| Designorate
Design thinking examples show how design characteristics can be drive creative problem-solving and innovation.| Designorate
Inclusive design extends the design process to include a wide range of users. Microsoft used inclusive design to improve user experience.| Designorate
5 Whys is one of the effective counter-measure analysis tools to identify the root cause of problems by asking why five times.| Designorate
