A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive: search ads increased top-of-mind awareness and unaided brand awareness. This finding and other results shown here prove that search ads are moving more needles than marketers might realize.| Think with Google
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
See how we harness AI to revolutionize paid search at The Alliance - optimizing campaigns and enhancing user experience unlike ever before.| Revenue Marketing Alliance
Read our latest blog post on the most important B2B or SaaS SEO strategies to implement to stay competitive from Al Sefati.| CMO Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
Learn how to adapt to the future of search by optimizing your site for conversational search, creating content that can't be replicated, and more.| Revenue Marketing Alliance
Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads.| Revenue Marketing Alliance
Everything you need to know about the Google search engine. It will give you a better look at Google and it's global dominance.| FirstSiteGuide