Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
Content is everywhere. In this guide, you’ll discover insights into content strategies and articles discussing the key points in more detail, as well as some advice and guidance for writing content for B2B industries.| Revenue Marketing Alliance
Learn how to adapt to the future of search by optimizing your site for conversational search, creating content that can't be replicated, and more.| Revenue Marketing Alliance
Learn an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth.| Revenue Marketing Alliance
