Click-through rate, also known as CTR, is defined as the percentage of people who click on a specific button or link out of the total users or visitors who…| OneSignal
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An "opt-out" refers to the action taken by an individual to request the stoppage of further marketing communications from a company or organization.| OneSignal
Open rate refers to the percentage of message recipients who opened the message and is typically used in the context of email marketing.| OneSignal
In the context of marketing, conversion refers to the act of turning a prospect or visitor into a paying customer, subscriber, or lead.| OneSignal
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Learn why and how you can start segmenting your app audience to deliver the most effective messaging.| Customer Engagement Blog