Healthcare innovation can help rescuing solve healthcare systems' challenges using mhealth, AI, VR, AR, and extended list of technologies.| Designorate
Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.| Designorate
Unlike the marketing research that deals with numbers and facts, empathic design tries to meet users' needs and even thinks in terms of what they may need to make their life much easier. Empathic design aims to build an emotional relationship between the end consumer and the product by achieving a better understanding of the user experience and users' needs at an early stage of new product development (NPD).| Designorate
The market segmentation is a process to divide the large market into small consumer groups. Designers need to understand this categorization.| Designorate
Double Diamond is a design thinking process to achieve creativity. This article is a brief of how it works and the tools used on each stage.| Designorate
Consumer journey mapping complete guide for designers starting from creating customer persona to completing the customer journey map.| Designorate
The Kano model is a theory that focuses on customer satisfaction, relying on emotional responses to product quality and functionality.| Designorate
Those two models introduce a method to measure the impact of design thinking and understand the value of the design thinking process.| Designorate
Inclusive design extends the design process to include a wide range of users. Microsoft used inclusive design to improve user experience.| Designorate
5 Whys is one of the effective counter-measure analysis tools to identify the root cause of problems by asking why five times.| Designorate