The 'Google Knows Best' Fallacy - Animalz
Google is not all-powerful. Discover how "Intent Gaps" provide the key to ranking for the most competitive keywords.| Animalz
Google is not all-powerful. Discover how "Intent Gaps" provide the key to ranking for the most competitive keywords.| Animalz
Before we go any further, let’s clarify what exactly we mean by actionable content. It’s a style of writing that shows readers how to accomplish a task. It’s very tactical and includes step-by-step directions. It’s usually created within a content strategy that (1) demands high volume and (2) is focused primarily on SEO. Think of posts like “5 Ways to Get More Twitter Followers” and “How to Write Subject Lines That Double Your Open Rates.” Imagine lots of screenshots annotated...| Animalz
Learn how to create consistently great blog post ideas by building your own "idea farm."| Animalz
Mutually exclusive, collectively exhaustive (MECE) is a core problem-solving framework in management consulting - and a powerful method for better writing.| Animalz
Persuasive communication is a timeless challenge with an ancient solution. You can apply it to your writing in three simple steps.| Animalz
Thought leadership is powerful, persuasive, and totally misunderstood. Here's our process for getting started.| Animalz
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz
