Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast
Someone posed the following query in a marketing measurement slack I’m in: At first, this question seemed really easy. Hubristically, I replied “just use a t-test for difference in means.” However, it turns out that the analysis isn’t quite so straightforward (which I realized after a few minutes of thought … Is there a good way to do a test of statistical significance for ROAS? Read More »| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast