Customer relationship management (CRM) is a technology for managing all business relationships and interactions with existing and potential clients within a company. Here are CRM examples.| Sales Glossary
Customer loyalty is preferring one company's services or goods over its competitors when making purchases. Find out how to build customer loyalty.| Sales Glossary
Firmographics are a collection of descriptive attributes used by B2B organizations to segment their target market and discover their ideal customers. Find out the importance of firmographics.| Sales Glossary