A single customer view (SCV), or Unified Customer View, is a complete set of data an organization has about a customer, accessed in a single location.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Predictive analytics use algorithms and machine learning to anticipate future outcomes. There are two types of predictive analytics: direct and indirect.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
MarTech, or marketing technology, is the all-inclusive term for the software and digital solutions that support marketing operations. See examples here.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Identity resolution is the process of creating addressable customer profiles by analyzing and resolving data across touch points, attributes and systems.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data cleansing is the process of analyzing and detecting incorrect or corrupt data and then correcting or removing it from the dataset.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Artificial Intelligence (AI) is a discipline that uses computers and data to simulate the capabilities of the human mind at scale.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
