Homing in on a target audience is one of the first things to do when you create a marketing plan. It’s just as important as your mission statement, your marketing mix, or even your budget.| Mailchimp
Marketing analytics is more than just a nice extra. It’s one of the best ways to find out what’s working in your campaigns and what isn’t. And having that information is crucial for your future marketing efforts.| Mailchimp
SEO stands for search engine optimization and is an effective strategy in digital marketing. Find out how SEO works and how to get started.| Mailchimp
Marketing automation is software that eliminates repetitive tasks and helps you build your brand, sell more stuff, and boost customer loyalty. You can target people based on behavior, preferences, and purchase history.| Mailchimp
Try these 5 tips for using organic and paid search, social media, email, and banner ads to promote your website and increase traffic.| Mailchimp
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.| Mailchimp
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.| Mailchimp
When you personalize your marketing, you send the right message to the right people at the right time. Not only does it give your content a touch of humanity, it can drive revenue, too. Here’s why you should make your marketing unique to every customer.| Mailchimp
Backlinks are a cornerstone of great SEO, and there are a number of best practices surrounding them. We’ll show you how to fix problems on your website, get quality backlinks, avoid bad ones, find relevant online directories, and strategize properly.| Mailchimp
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. In this article we’ll discuss how email marketing can benefit your business, and we’ll give you a few tips to help you get started.| Mailchimp
A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine.| Mailchimp
Americans today are increasingly connected to the world of digital information while “on the go” via smartphones. Explore the latest patterns, trends and statistics that have shaped the mobile revolution.| Pew Research Center