A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value.| Competitive Intelligence Alliance
Just like passive income, you can have a stream of CI goodies dropped right into your inbox once a month when you sign up for our CIA Signal newsletter. Getting ahead of the game just got easier.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit.| Competitive Intelligence Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?| Competitive Intelligence Alliance
“Loss leader” refers to products sold (or manufactured)* at a loss in the short-term to turn greater profits in the long-term.| Competitive Intelligence Alliance
Competitive intelligence is your tool for knowing your competitors’ strategies, priorities, strengths, and weaknesses. Armed with this information, you can fine-tune your product strategy and marketing initiatives to win. In other words, competitive intelligence is your ticket to the top.| Competitive Intelligence Alliance
