Insights-powered ABM
In this episode of Let's talk ABM, we chat with Gabrielle Pirzad Head of ABM, EMEA at Citrix about her ABM journey and approach to ABM insights.| resources.strategicabm.com
In this episode of Let's talk ABM, we chat with Gabrielle Pirzad Head of ABM, EMEA at Citrix about her ABM journey and approach to ABM insights.| resources.strategicabm.com
ABM is just good Marketing without Sales alignment. In this article, Declan Mulkeen, CMO at strategicabm, sets out 6 best practices to ensure your Marketing and Sales teams are aligned.| insights.strategicabm.com
B2B intent data provides insight into a web user’s purchase intent. Find out how this data can be used to drive ROI and sales.| www.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing
