Personalization is the process of tailoring communications or customer experiences taking into account the unique aspects of each individual.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer relationship management (CRM) is a process for collecting, maintaining and updating information about customers and prospective customers.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer experience is the customer’s perception of interactions they have with a business across all customer touch points.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Getting started with data monetization requires the right tech, and an iterative approach. Here's what you need to know.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Learn how the CIO, CDO and CMO can work together to lead successful CDP implementation and CDP selection processes across data and marketing teams.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
A single customer view (SCV), or Unified Customer View, is a complete set of data an organization has about a customer, accessed in a single location.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
