On Day 15, an advertising agency executive explained how "purchase funnels" drive Google's power in digital advertising.| www.bigtechontrial.com
As Week 5 of the trial comes to a close, the focus is shifting to the States' separate claim about Google's proprietary search engine marketing tool SA360.| www.bigtechontrial.com
On Day 17, we heard another account of how Google's default agreements prevented Branch Metrics from ever fully launching.| www.bigtechontrial.com