Debunking Apple's “Greatest Ad of All Time”
Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?| Brandingmag
Inside the creative industry, award-winning work feels like the pinnacle of advertising success. But what about our target market? Do our customers even care?| Brandingmag
Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.| Brandingmag
Today's most successful CMOs challenge long-standing internal perspectives and cultivate more desirable brand experiences rooted in consumer insight.| Brandingmag
The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.| Brandingmag
