UX case study of Etsy based on an exhaustive UX review across 923 design elements comparing Etsy against 279 other sites.| Baymard Institute
UX case study of Sephora based on an exhaustive UX review across 1120 design elements comparing Sephora against 279 other sites.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%.| Baymard Institute