/PRNewswire/ -- Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered,...| www.prnewswire.com
Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews....| GlobeNewswire News Room
Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both challenges and equally attractive opportunities.| McKinsey & Company
Discover the power of Word of Mouth Marketing through insightful statistics and trends. Harness the influence of recommendations for your brand's success.| Invesp - Conversion Rate Optimization Blog
Can you think about the last time you experienced something and had to tell your friends about it? This is essentially word-of-mouth marketing (WOMM), and we experience it nearly every day. That’s why almost half (48%) of businesses worldwide rely heavily on the power of word-of-mouth marketing.| Semrush Blog