What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer