Website optimization is process of using strategies & experiments to improve performance of your website, drive traffic & increase conversions. Learn more.| Website
VWO Form Analytics gives you an insight into how visitors progressed through each stage of your form’s conversion funnel. It helps you find out how visitors interact with forms & what causes them to drop off| Website
A Call to Action is an instruction given to website visitors that provokes an immediate response.| VWO Glossary
Funnels, part of VWO Insights, helps you identify where visitors are losing interest in their journey through your website.| Website
VWO Insights is a behavior analytics platform with a comprehensive suite of tools, including session recordings, heatmaps, surveys, form analytics, and funnel analytics. Enhance user experience and drive growth for both websites and mobile apps.| Website
On-Page Surveys, part of VWO Insights, helps you collect feedback from your website visitors by enabling you to ask questions the right way.| Website
Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.| VWO Glossary
VWO Testing, part of VWO Platform, helps you and run A/B, split, multivariate, and feature tests to optimize user experience & increase conversion rates across web, mobile, servers, and other devices.| Website
Discover why users struggle to convert with VWO's Session Recordings. Analyze user interactions, spot UX glitches, and extract A/B testing ideas. Start improving user experiences and conversion metrics today with a free trial or demo.| Website
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.| Website
Form Analytics is an in-depth analysis of visitors' interaction with forms present on a website. Read this guide containing examples to know more.| Website
Want to increase your website's conversion rate? Check these 20 conversion rate optimization tips that can help you increase your website conversion rate and steadily improve your top line.| Website
Customer engagement is a measure of a brand’s interaction with its customers across all touchpoints. Learn more in this guide.| Website
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website