How Much Does a 30-Second TV Commercial Cost in 2025? - MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
Explore the latest CTV statistics, audience trends, and market growth to shape your 2025 advertising strategy.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
