View Recast's suite of forecasting, insights, optimization, and goal-tracking tools. All powered by a best-in-class Media Mix Model.| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
In this article, we will explore the implications of ad blocker adoption for advertisers and how to adapt to this trend.| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Why is the problem of validation so difficult in the context of MMM? Let's break down the challenges present and how to overcome them.| Recast