What makes customers loyal to a brand? Which brands have the best emotional connection? Read our exclusive brand loyalty research.| Customer Thermometer
A great brand story is not a biased autobiography of achievements and heroics. It's a narrative that puts the customer and their adventure as the main plot. Brands that want to "Tell their story" should know what their story is about and write their role, not as the hero, but the guide in the hero's adventure.| Iconic Fox
Building a brand is not easy. In fact, it's difficult. Which is why so many businesses, skip strategy and go straight to marketing tactics. There is a framework, however, that, when followed, will differentiate a brand when they step into all the market noise with brands that are less prepared. This is that framework.| Iconic Fox