Many of our customers have been waiting for AB testing and it’s finally live and can be used on our free plan. You can use subject line AB testing on Bulk/Marketing Campaign type only, not on automations or transactional campaigns. What Is an A/B Test Campaign? An A/B test campaign is a campaign with 2 …| www.bigmailer.io
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Email deliverability is the ability to deliver emails to subscribers’ inboxes, while email delivery refers to ability to deliver email to mailbox provider server. So when an email service providers (ESP) boast high deliverability they don’t usually mean high inbox rate. Emails delivered are emails not rejecting by the mailbox provider, so emails in a …| www.bigmailer.io