I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years…| Marketing Campaign Development Blog
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.| KickStart Alliance - Customer Success Consulting
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.| KickStart Alliance - Customer Success Consulting
