Google advertising executive Jerry Dischler was called to testify about Google's ability to raise prices in its advertising auctions.| www.bigtechontrial.com
On Day 3, DOJ continued to develop its argument that defaults made all the difference for Google.| www.bigtechontrial.com
Software-enabled price fixing schemes are pervasive in the economy, and are likely driving high prices. Why is it so hard to challenge these conspiracies under antitrust law?| www.thebignewsletter.com
Day 35-36: Google continued to present its defense in what might be the trial's penultimate week| www.bigtechontrial.com
Day 33-34: The past engagements of Google's economic expert Mark Israel have come into focus on both direct and cross-examination| www.bigtechontrial.com
Day 32: Google's defense has pointed to competitive benefits in the browser and smart phone markets — but it's unclear how much these benefits matter.| www.bigtechontrial.com
Day 25-26: Testimony on familiar issues continues to dominate as the States wrap up their case| www.bigtechontrial.com
Day 22-23: After presenting multiple days of testimony from MIT economist Michael Whinston, the DOJ said it had no more witnesses left to call.| www.bigtechontrial.com
On Day 15, an advertising agency executive explained how "purchase funnels" drive Google's power in digital advertising.| www.bigtechontrial.com
On Day 10, Apple executive Eddy Cue testified amidst increasing scrutiny of the trial's secrecy| www.bigtechontrial.com
As Week 5 of the trial comes to a close, the focus is shifting to the States' separate claim about Google's proprietary search engine marketing tool SA360.| www.bigtechontrial.com
On Day 16, DOJ explored whether Google could illegally raise the prices of its ads.| www.bigtechontrial.com
On Day 17, we heard another account of how Google's default agreements prevented Branch Metrics from ever fully launching.| www.bigtechontrial.com
Day 14: Microsoft's CEO testified about Google's grip on the market and a former Google executive explained why he tried to build a rival search engine.| www.bigtechontrial.com
On Day 11, we heard how Google's search engine default agreements presented an obstacle for companies of all sizes.| www.bigtechontrial.com
Day 7 and 8: DuckDuckGo CEO takes the stand as controversy over trial's confidentiality continues| www.bigtechontrial.com