These terms and conditions (“Terms and Conditions”) constitute a binding legal agreement between you and Bain & Company Inc. ("Bain") governing your access to and use of the website and its Content (as defined below) located at www.bain.com (the “Site”).| Bain
Bain knows that your privacy is important to you and takes user privacy very seriously. We are committed to protecting your personal data in accordance with this Privacy Policy.| Bain
Bain & Co. is committed to web accessibility and our customers with disabilities. Learn more about our accessibility initiatives here.| www.levelaccess.com
Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years of research in which a variety of survey questions were tested by linking the responses with actual customer behavior—purchasing patterns and referrals—and ultimately with com...| Harvard Business Review