People come to Yelp to connect with great local businesses. We know that people won’t always agree, but we expect everyone on the site to treat one another and the platform with honesty and respect. We’ve put together these general guidelines to help set the tone for discourse on the site—just in case. Please also read the additional guidelines below for specific types of content that you might contribute to the site.| Yelp
“From this business” is an opportunity for you to tell customers what you do best and why they should choose you. Learn how to craft the best response on your Yelp Page.| Yelp - Official Blog