Know what it takes to deliver the kind of experience that keeps customers coming back.| PwC
Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data| Invesp - Conversion Rate Optimization Blog