Lifetime value (LTV) estimates the revenue a customer represents a business over the life of that relationship and gauges cost-efficiency.| ProductPlan
What is an A/B test? Learn more about A/B testing and other product management practices in our in our product management glossary and resources library.| ProductPlan
Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. See why it's so important to growth.| ProductPlan
Vanity metrics are measurable things with little or no impact. Learn more about why they're used, how to identify them, and different examples.| Tableau