Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.| Baymard Institute
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct an in-depth UX audit of your site.| Baymard Institute
At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%.| Baymard Institute