Debunking Apple's “Greatest Ad of All Time”
Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?| Brandingmag
Companies continue to jump into rebranding projects without considering whether doubling down on their current brand would have been better for the business.| Brandingmag
While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.| Brandingmag
Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.| Brandingmag
The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.| Brandingmag
