Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread of the term design thinking is aligned with a significant amount of misleading criticism. The doubts about the effectiveness of design thinking are influenced by| Designorate - Design thinking, innovation, user experience and healthcare design
The Kano model is a theory that focuses on customer satisfaction, relying on emotional responses to product quality and functionality.| Designorate
Behavioural design focuses on assessing human behaviour and using insight to solve complex design issues through behaviour change.| Designorate