In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer