Lookalike modeling creates better segmentation and targeting for marketing campaigns, which leads to improved advertising effectiveness and higher ROI.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Customer lifetime value is the amount of money a customer is expected to spend with your company through out the duration of their engagement with your brand.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Personalization is the process of tailoring communications or customer experiences taking into account the unique aspects of each individual.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
