Consumers Want Brands To Be Transparent About AI Usage - Spiceworks
While companies are gung-ho about generative AI, what do consumers think about the technology? Discover the findings from Dentsu’s recent study.| Spiceworks Inc
While companies are gung-ho about generative AI, what do consumers think about the technology? Discover the findings from Dentsu’s recent study.| Spiceworks Inc
Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, doctoral student […]| UF College of Journalism and Communications
