A five-step process to identify SERP feature targets and surface the data-driven insights you need to expand your visibility on the SERPs.| STAT Search Analytics
Need help understanding local SEO? We've got you! Here are some of the most commonly used local search terms and definitions, so you can sound like a Pro! Explore Local Search Jargon here.| Moz
Learn how understanding and fulfilling search intent can assist you in optimizing your content, improving SEO strategies, and ensuring your website aligns with user goals to drive better results.| Moz
In this article, you'll receive tactical advice on how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.| Moz
Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations. This includes claiming a business listing to ensuring a local business appears in a local Google search.| Moz
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Schema markup is microdata that you can use to help search engines parse and understand your website's information more effectively. Schema.org was developed by Google, Microsoft, Yahoo, and Yandex with the goal of creating structured markup that all search engines can understand.| Moz
Find better keywords with Moz’s best-in-class keyword research tool now featuring Moz AI-generated insightspowered by Moz Data . Identify target keywords, analyze SERPs, and evaluate ranking keywords with the free Keyword Explorer tool.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.| Moz
