Earlier this year, Safari was the first browser to ship a proposed web standard for measuring advertising in a privacy-preserving way – Private Click Measurement, or PCM.| WebKit
When we invented Private Browsing back in 2005, our aim was to provide users with an easy way to keep their browsing private from anyone who shared the same device.| WebKit
This blog post covers several enhancements to Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4 and Safari 13.1 on macOS to address our latest discoveries in the industry around tracking.| WebKit
Note: Read about past updates to this technology in other blog posts about Intelligent Tracking Prevention, the Storage Access API, and ITP Debug Mode.| WebKit
This blog post covers a new feature called Private Click Measurement, or PCM, for measuring ad clicks across websites and from iOS apps to websites.| WebKit