Learn more about calculating cost per acquisition (CPA) along with some expert tips for lowering your acquisition costs.| blog.hubspot.com
Why do we spend so much money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of…| OutboundEngine
Learn everything you need to know about marketing qualified leads, why they're so important to your success, and how to create your own MQL criteria.| blog.hubspot.com
Learn everything you need to know about customer touch points, including what they are and how they're used by marketing and customer service teams.| blog.hubspot.com
Everything you need to know about customer journey mapping — what it is, how to create one, and best practices to help you get it right.| blog.hubspot.com
Learn how to calculate customer lifetime value (CLV) — a helpful metric for any SaaS customer success professional to measure.| blog.hubspot.com
You can't grow a sustainable business without happy customers. Learn how to manage, measure, and improve customer satisfaction here.| www.hubspot.com
For years, companies have structured their business strategies around the funnel, but not anymore. Learn why the funnel is failing companies and how the flywheel model can help your business grow better.| www.hubspot.com